RelayMag, marketing, search, and the business of being found
A working directory of the tools and services for AI search visibility, what each does and who it fits.
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Is SEO Dying, or Just Changing?
Every couple of years someone declares SEO dead, and every time the people who actually do the work shrug and keep going.
The Real Cost of Acquisition, by Channel
Ask most teams what it costs them to acquire a customer and you get one number.
Why Your CAC Is Lying to You
Your blended customer acquisition cost is the most trusted number in your growth report, and probably the least honest.
Distribution Is the Product
You can publish the sharpest idea in your category and watch it die in silence, while a competitor with an average idea and a real audience wins.
Brand vs Performance Marketing
Brand and performance marketing get framed as rival camps fighting over budget. They work as two ends of one machine.
First-Party vs Third-Party Data
Browsers, regulators, and Apple closed the world where marketing data flowed freely. The split between first-party and third-party data is what is left.
How Google Search Actually Works
Most marketers know the outcome they want from Google. Fewer know how the machine in the middle actually decides.
What Is Product-Led Growth
Most software still gets sold by a rep and a demo. Product-led growth flips the order and lets the product do the selling.
What a Good Conversion Rate Actually Looks Like
Ask ten marketers what a good conversion rate is and you will get ten numbers, all of them confident and most of them useless to you.
Brand Might Be the Only Moat Left in Marketing
Most marketing advantages get copied. Brand is the one that compounds instead of decaying.
Google Ads vs Meta Ads
Most growth teams run both, but almost never start there. One captures intent, the other interrupts it.
HubSpot vs Salesforce
Picking between HubSpot and Salesforce is less about which product is better and more about what you are optimizing for.