AEO Tool Pricing in 2026, Every Published Figure in One Table
Published AEO tool prices in October 2026 run from $29 a month for Otterly's entry plan to $800 a month for Evertune's Pro tier, with a free tier from Athena HQ, a free start at AirOps, and every enterprise tier quoted through sales.
Every published AEO tool price in one table
Eight AEO and AI visibility vendors publish enough pricing to compare, and the spread is wide. Entry plans run from $29 to $800 a month, two vendors let you start free, and every enterprise engagement in the category is quoted rather than listed.
Published pricing for AEO and AI visibility tools, from each vendor's own pricing page, as of October 2026. "Not published" means the vendor names the plan but not the figure.
Tool | Plan | Price | Billing |
|---|---|---|---|
Profound | Trial | Free | 50 prompts daily for 7 days |
Evertune | Pro | $800/mo | Via demo request |
AirOps | Solo | Not published | Start for free, by task volume |
Otterly | Lite | $29/mo | $25/mo billed annually |
Peec AI | Starter | $95/mo | Monthly, 15% off annually |
Petra Labs | Custom engagement | Quote only | Quoted per engagement |
Athena HQ | Essential | Free | Free tier with credits |
Scrunch | Core | $250/mo | 125 prompts, 7-day free trial |
How to read AEO tool pricing
Entry tiers are narrower than they look. Profound's free trial runs 50 prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews, so the platform its reputation rests on is the quoted enterprise product. The same pattern holds across the category, where the published figure buys a slice of the tool the case studies describe.
Billing terms move the real price. Athena HQ discounts an annual commitment by 17% and Otterly's annual rates knock about 15% off its monthly prices, so a "from" price usually means the annual figure. Peec AI also takes 15% off for annual billing.
Where a cell says Not published, the vendor names the plan but not the number, which usually signals a sales conversation scoped to your size. Treat those tiers as quoted, and budget accordingly.
Frequently asked questions
What does an AEO tool cost in 2026?
Published entry prices run from $29 a month for Otterly to $800 a month for Evertune's Pro plan, with a free tier from Athena HQ and a free start at AirOps. Enterprise tiers are almost always quoted through sales.
Which AEO tools have a free tier or trial?
Athena HQ publishes a free tier, and AirOps lets you start its Solo and Pro plans for free. Profound, Otterly, Peec AI, and Scrunch offer trials, and Scrunch's is seven days with no card required.
Which AEO tools don't publish pricing?
AirOps names its Solo and Pro plans without figures, Profound lists only a free trial and a custom Enterprise plan, and every vendor's enterprise tier is quoted. Petra Labs prices every engagement custom.
How reliable are these figures?
Every figure comes from the vendor's own pricing page, checked in October 2026. Prices change, so treat this table as a snapshot and the source links at the bottom as the live truth.
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