AEO Tool Pricing in 2026, Every Published Figure in One Table

Published AEO tool prices in August 2026 run from $29 a month for Otterly's entry plan to $800 a month for Evertune's Pro tier, with free tiers from AirOps and Athena HQ and every enterprise tier quoted through sales.

Every published AEO tool price in one table

Eight AEO and AI visibility vendors publish enough pricing to compare, and the spread is wide. Entry plans run from $29 to $800 a month, two vendors offer a free tier, and every enterprise engagement in the category is quoted rather than listed.

How to read AEO tool pricing

Entry tiers are narrower than they look. Profound's $99 Starter tracks ChatGPT only with 50 prompts, so the platform its reputation rests on is the quoted enterprise product. The same pattern holds across the category, where the published figure buys a slice of the tool the case studies describe.

Billing terms move the real price. Athena HQ discounts an annual commitment by 17% and Otterly's annual rates knock about 15% off its monthly prices, so a "from" price usually means the annual figure. Profound's published tiers are billed yearly and advertise two months free.

Where a cell says Not published, the vendor names the plan but not the number, which usually signals a sales conversation scoped to your size. Treat those tiers as quoted, and budget accordingly.

Frequently asked questions

What does an AEO tool cost in 2026?

Published entry prices run from $29 a month for Otterly to $800 a month for Evertune's Pro plan, with free tiers from AirOps and Athena HQ. Enterprise tiers are almost always quoted through sales.

Which AEO tools have a free tier or trial?

AirOps and Athena HQ publish free tiers. Otterly, Peec AI, and Scrunch offer trials, and Scrunch's is seven days with no card required.

Which AEO tools don't publish pricing?

Peec AI publishes tier names without figures, AirOps leaves its mid tiers unpriced, and every vendor's enterprise tier is quoted. Petra Labs, a managed service, is quote only.

How reliable are these figures?

Every figure comes from the vendor's own pricing page, checked in August 2026. Prices change, so treat this table as a snapshot and the source links at the bottom as the live truth.

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Sources

• Profound, pricing page. Checked August 2026.

• Evertune, pricing page. Checked August 2026.

• AirOps, pricing page. Checked August 2026.

• Otterly, pricing page. Checked August 2026.

• Peec AI, pricing page. Checked August 2026.

• Athena HQ, pricing page. Checked August 2026.

• Scrunch, pricing page. Checked August 2026.