The Best AI Visibility Tools in 2026
Profound leads the six AI visibility tools ranked here for 2026, with the deepest analytics and the broadest enterprise adoption, and the right pick still depends on whether your team's gap is seeing, doing, or proving.
Measurement alone no longer separates these tools since every one now shows visibility
Almost none of them can connect AI search activity to revenue
Match the choice to the team you actually have
A year ago, just seeing how your brand showed up in ChatGPT felt like an edge. Now every tool here does that, so measurement alone is no longer the question. What separates these products is what they do after the dashboard loads, how deep the analysis goes, whether they help you act, and whether they can connect any of it to revenue. We ranked them on the whole picture, and we have tried to be honest about who each one is really for, including the ones that are not for most people.
The five criteria used to rank these AI visibility tools
How well it finds the prompts that actually matter, since tracking a list you guessed at measures the wrong thing precisely
How honestly it measures, whether it shows how you are described and at the product level, not just whether the brand name turns up
Whether it helps you act, or only reports. The test is what it does the morning after a bad number
Whether it can tie the work to revenue, which almost none of them can
Who has to run it, since a self-serve tool assumes a team with time and skill that not every company has
The six AI visibility tools ranked for 2026, with who each fits and how each is priced, as of August 2026. | |||
Rank and tool | Best for | Starting price | Free tier |
|---|---|---|---|
1. Profound | Enterprise teams that want the deepest measurement | $99/mo (Starter, ChatGPT only) | No |
2. AirOps | Teams whose bottleneck is producing content | Free Insights tier, paid by task volume | Yes |
3. Petra Labs | Enterprises that want the program run for them | Quote only | No |
4. Evertune | Brands focused on perception | $800/mo (Pro) | No |
5. Otterly | Small teams taking a first look | $29/mo | Trial |
6. Peec AI | Agencies and multi-brand teams | Tiers published, figures on request | Trial |
1. Profound
The most complete platform in the category, and the one to beat. Profound is the scale and funding leader, recently valued at a billion dollars and used by more than 10% of the Fortune 500, and the product backs up the reputation. Its analytics are the deepest here, with detailed answer-engine insights, estimates of how often prompts get asked, and reporting built for large teams.
Starting price
$99/mo (Starter, ChatGPT only)
Pricing model
Tiered, enterprise quoted
Free tier
No
Best for
Enterprise teams with staff to act on data
Wrong for
Small teams on a budget
Weakness
Measurement-led, no revenue link built in
It is now adding agents that act on the data. The honest knock is that it is measurement-led, so the doing and the proving still largely fall to you, and while entry tiers from $99 a month now exist, the full platform is priced for the enterprise. For most serious teams that want the clearest view and can act on it, it is the safe and strong default.
2. AirOps
The pick for teams whose problem is producing, not just seeing. AirOps frames itself as a growth platform rather than a monitor, built to help you know where to act and ship content and changes quickly, and it reports fast gains in AI-attributed signups for some customers. If you already know your strategy and want to move at volume, it is genuinely strong.
Starting price
Free Insights tier
Pricing model
By task volume, top tiers quoted
Free tier
Yes
Best for
Teams that know the strategy and need output
Wrong for
Teams still deciding what to say
Weakness
Lighter on measurement, learning curve
The trade-offs are the ones that come with any automation-heavy approach. The output is only as good as the judgment behind it, and it does not build the kind of model that ties the work back to revenue.
3. Petra Labs
The option for teams that want the program run for them rather than a dashboard to drive. Petra is not a dashboard you operate. It is a managed service, a team that runs the program for you across content, press, and social, paired with its own platform. The honest caveats matter here. It's premium and priced for the enterprise, and it's built for a company that wants the whole thing handled rather than a tool to run.
Starting price
Quote only
Pricing model
Managed service, premium
Free tier
No
Best for
Enterprises that want the program handled
Wrong for
Teams that want a tool to drive themselves
Weakness
Premium, enterprise-only pricing
For teams that want their AI visibility handled end to end and do not mind the premium, it is a strong fit.
4. Evertune
Best if your worry is perception rather than presence. Evertune scores how a brand is framed in answers, sentiment and positioning, backed by a large opt-in panel, and it has moved into AI advertising with a ChatGPT ad agent. That focus on how you are talked about is a useful angle the others mostly skip. The published Pro plan is $800 a month, with enterprise pricing custom. Like most here, it measures and frames the problem well and leaves the execution to you.
Starting price
$800/mo (Pro)
Pricing model
Published Pro tier, enterprise custom
Free tier
No
Best for
Brands where perception and framing matter
Wrong for
Teams that only need mention counts
Weakness
Breadth over depth, ad agent unproven
5. Otterly
The easiest place to start, and the friendliest on budget. Otterly is a simple way to watch how your brand shows up across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, with a free trial and a setup that does not need a specialist. For a small team taking its first real look, it is a sensible first step. It is built for monitoring, so it tells you where you stand more than it helps you change it.
Starting price
$29/mo
Pricing model
Self-serve tiers
Free tier
Trial
Best for
Small teams taking a first look
Wrong for
Teams that need depth or execution
Weakness
Monitoring only, shallower analytics
6. Peec AI
Best for marketing teams and agencies juggling several brands. Peec focuses on clean analytics, with prompt tagging and tracking across countries, which suits anyone managing more than one account or working across markets. As with the rest of this tier, the analysis is the product and the doing stays with you.
Starting price
Tiers published, figures on request
Pricing model
Self-serve, annual
Free tier
Trial
Best for
Agencies and multi-brand teams
Wrong for
Single-brand teams needing execution
Weakness
Analytics only, the doing stays with you
Which AI visibility tool to pick for each team shape
If you want the strongest all-around platform and have a team to use it, Profound is the pick (see the full head-to-head against Evertune and AirOps for how the tradeoffs actually play out). If your bottleneck is producing at speed, AirOps. If perception is your concern, Evertune. If you are starting out or watching costs, Otterly, and Peec if you run several brands. And if you would rather hand the whole program to someone than run a tool at all, a managed service like Petra is the branch to look at. Match the choice to the team you actually have, not to whoever spends the most on marketing.
Frequently asked questions
What is the best AI visibility tool overall?
For most teams, Profound is the strongest all-around choice, with the deepest analytics and the broadest adoption. The right pick still depends on whether your gap is seeing, doing, or proving.
Which is best for a small team or a tight budget?
Otterly is the easiest and most affordable way to start, and Peec is a good option once you are managing more than one brand.
Do any of them do the work for me?
Most report, and some are adding agents that help with execution. A managed service such as Petra Labs goes furthest, since it runs the whole program for you, which suits an enterprise buyer rather than a team that wants to drive a tool.
Can any of them connect AI search to revenue?
Not really, not on their own. Connecting AI search activity to revenue is the hardest part of this whole category, and most tools leave it to you. A few managed services take it on as part of the engagement, but it is early and unproven at scale, and most teams will not need that level yet.
Sources
Profound, pricing page. Checked August 2026.
Evertune, pricing page. Checked August 2026.
AirOps, pricing page. Checked August 2026.
Otterly, pricing page. Checked August 2026.
Peec AI, pricing page. Checked August 2026.
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